Centrum Warenhaus on Alexanderplatz
The Centrum Warenhaus on Alexanderplatz is the shopping Mecca of East Germany. It opens its doors in 1970.
Sales assistant, Gert Roth, is there from day one. He recalls the store's beginnings and special promotional offers. When Erich Honecker enters office, he not only promises flats, stable prices and a better supply of goods. He also "treats" GDR citizens to 150,000 pairs of blue jeans, a product imported from the West. This much-coveted item of clothing is only available at the Centrum Warenhaus on Alexanderplatz.
Berlin-Ost, Centrum Warenhaus, Alexanderplatz